Bjorn

If pricing feels harder than it used to, that’s because it is. Volatile input costs, shifting demand, regulatory pressure, and unpredictable supply chains have made pricing decisions more complex and more frequent. Most companies respond by adjusting prices more often. That helps, but it doesn’t solve the core problem. Under uncertainty, the real challenge is […]

If you ask most companies where pricing problems come from, the answers are predictable: rising costs, aggressive competitors, or market pressure. Those factors matter. But they are rarely the real reason margins decline. In many cases, the bigger issue is price leakage – the gap between the price a company believes it is charging and the price it ends up

It is crucial for strategic decision-making to understand the nuances behind fluctuations in revenue and margin. One powerful tool that unveils these intricacies is the Margin Bridge, also known as the Variance Tree. This analysis illuminates the path of revenue and margin changes over time, dissecting the impact of shifts in price, volume, and product